line advertising

line advertising
Кино: отраслевое рекламирование

Универсальный англо-русский словарь. . 2011.

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  • Below the line (advertising) — Below the line (BTL), Above the line (ATL), and Through the Line (TTL), in organisational business and marketing communications, are advertising techniques.Promotion can be loosely classified as above the line or below the line .Promotional… …   Wikipedia

  • Below The Line Advertising — In general, an advertising strategy in which a product is promoted in mediums other than radio, television, billboards, print, film and the internet. Types of below the line advertising commonly include direct mail campaigns, trade shows and… …   Investment dictionary

  • above-the-line advertising — /əˌbʌv ðə laɪn ædvətaɪzɪŋ/ noun advertising for which a payment is made and for which a commission is paid to the advertising agency, e.g. an advertisement in a magazine or a stand at a trade fair. Compare below the line advertising (NOTE: as… …   Marketing dictionary in english

  • below-the-line advertising — /bɪˌləυ ðə laɪn ædvətaɪzɪŋ/ noun advertising which is not paid for and for which no commission is paid to the advertising agency, e.g. work by staff who are manning an exhibition. Compare above the line advertising …   Marketing dictionary in english

  • above-the-line advertising — noun Advertising using conventional media such as television, radio, newspapers, cinemas and posters • • • Main Entry: ↑above …   Useful english dictionary

  • on-line advertising — Advertising on the Internet, typically by banner advertisements or by pop up pages, which appear when a user opens a particular page …   Big dictionary of business and management

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… …   Wikipedia

  • advertising — A communication that is paid for by an identified sponsor with the object of promoting ideas, goods, or services. It is intended to persuade and sometimes to inform. The two basic aspects of advertising are the message and the medium. The media… …   Big dictionary of business and management

  • line —    1. (li or )    a traditional unit of distance equal to 1/12 inch (about 2.1167 millimeters).    For measuring the thickness of buttons, there is also a smaller line equal to 1/40 inch (0.635 millimeter). The line is called the ligne (see… …   Dictionary of units of measurement


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